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The IGB Group establishes long-term support for a company and its equity by adhering to its two-pronged methodology: Building a sustainable Investment Reputation TM and building an appropriate shareholder base for valuation expansion.
What is Investment ReputationTM?
The IGB Group defines Investment Reputation TM, as the cumulative perceptions of financial and non-financial corporate attributes that influence investment decisions. Investment Reputation TM addresses such attributes as the strength of management, its strategic position relative to peers, quality of customers, strength of brand, EBITDA and EPS growth to name a few. The IGB Group aggressively manages a clients' Investment Reputation TM by helping them understand which financial and non-financial attributes are important for their valuation and then communicating proof points to key audiences.
Why is it important to manage a company's Investment Reputation TM aggressively?
Due to information being readily available to multiple audiences instantaneously, a company's Investment Reputation TM can also affect other key corporate constituents in addition to Wall Street. Attitudes of customers, employees and partners will be shaped in part by how the company is depicted by analysts, investors and the financial media. At IGB, we help clients communicate consistent messages to key audiences to ensure that all of their corporate constituents have an accurate understanding of the company's strengths and opportunities.
Whether on a project basis or part of a comprehensive investor relations program, we conduct Investment Reputation StudiesTM to test the perceptions of the attributes considered most important by the investment community.
At the IGB, we help companies:
- Evaluate the overall strength of its Investment Reputation TM relative to peers
- Identify misperceptions of key components of its investment reputation and components that are not considered optimal
- Determine how certain corporate policy and strategy decisions will affect its Investment ReputationsTM
- Formulate communication and policy recommendations to enhance its investment reputation
- Determine which financial and non-financial attributes to highlight in order to improve its Investment ReputationTM
- Formulate corporate and investment positioning
- Communicate appropriate proof points
- Target media to communicate both the investment and corporate story
- Target shareholders and sell-side analysts that are appropriate for its Investment ReputationTM
- Formulate and implement a comprehensive investor relations strategy aimed at improving Investment ReputationTM
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